The partnership will activate 'Official Hyperice Recovery Zones' beyond the finish line to help athletes recover immediately post-race. Hyperice products will also be available within the official Ironman Merchandise stores on-site, allowing athletes and spectators the opportunity to demo and purchase products.
"Recovery is a critical piece of the athlete's journey. We are thrilled to partner with Hyperice, which will give our community access to industry-leading technology that will be paramount in ensuring our athletes achieve their goals," said Matt Wikstrom, Chief Partnerships Officer for The Ironman Group.
Hyperice CEO Jim Huether added, "We have a long-time relationship with Ironman beginning with Normatec and now is inclusive of our full-suite of wellness products. Together we have a shared mission to help athletes compete at the highest levels."
Hyperice is a technology-driven company with a mission to help everyone on Earth move and live better, specializing in percussion, dynamic air compression, vibration, thermal technology, mind technology, and contrast therapy. The partnership with Ironman marks an important step for the brand into the endurance sports space.
Ironman operates a global portfolio of events that includes the Ironman Triathlon Series, the Ironman 70.3 Triathlon Series, and other multisport races. The Ironman Group is the largest operator of mass participation sports in the world, providing more than a million participants annually the benefits of endurance sports through the company's vast offerings.
Hyperice has already established partnerships with major professional sports organizations such as the NBA, NFL, MLB, PGA TOUR, UFC, and U.S. Soccer Federation. By partnering with IRONMAN, Hyperice is expanding its reach into the endurance sports space.
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